During his twenty years on television, Homer Simpson has pursued some interesting business endeavors. But most famously he has made a name for himself as a hapless, but big-hearted, man who always seems to stumble through life by a combination of good luck and compassion from others. And there is another humanistic quality that he always seems to illustrate: a child-like naivety that expresses his good-nature and his undying love for his family. Unfortunately for many, these qualities are not enough to get by in the world – especially during these tumultuous economic times (Note: we are also not cartoons). If we look at The Simpsons, and its main character, we can find some economic guidance – if only by accident. In most cases, practical lessons can be derived from Homer, in the form of ‘what not to do’:
